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In a bid to spur its ad sales, struggling Yahoo has hired former Google director and media veteran Michael Barrett as Chief Revenue Officer. If reports are to be believed, Barrett, 50, will report directly to Yahoo's interim CEO Levinsohn at Yahoo Inc.
Prior to joining Yahoo, Barrett was most recently at Google where he led integration efforts following the acquisition of digital advertising platform Admeld where he served as CEO. Barrett is also the former Executive Vice President of Sales and Partnerships at AOL Media Networks. Before that, he worked at Fox Interactive Media as Executive Vice President and Chief Revenue Officer, overseeing worldwide revenue for all properties including MySpace and FoxSports.com
According to Ross Levinsohn, Interim Chief Executive Officer at Yahoo, Michael Barrett is regarded as one of the most successful and influential executives in media and technology, and he is excited to have Michael in Yahoo.
Further he added, he is confident that Michael’s deep industry experience and relationships will help the company to drive its strategic vision, taking Yahoo’s industry-leading position to the next level.
As a matter of concern, it is found, the latest news has come just after five weeks when Yahoo dumped Scott Thompson as its CEO amid flap over misleading information on his biography.
Barrett’s new position at Yahoo will be effective in July.
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Tags: chief revenue officer, Facebook Inc., Google Inc., Michael Barrett, online advertising service, Ronald Josey, Ross Levinsohn, Scott Thompson, Yahoo Inc. | | |
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