Dell announces 'Welcome to Your Studio' campaign in India
Added On:10/5/2009 3:54:00 PM

Dell has announced a new marketing campaign in India. With the invitation “Welcome to Your Studio”, the campaign is designed to celebrate creative self-expression among users who find inspiration in Dell’s range of Studio laptops.

“A little over a year back we introduced the Studio brand of laptops in India, a new product line designed for creative living and self-expression” said Mr. Girish Mehta, Director of Consumer Marketing, Dell India. 

As a part of the campaign, visitors can register and participate in a contest to display their creative spark.  Contestants can submit contributions in different categories like Creative Writing, Photography and Design and the winner in each category by popular vote will win a Dell Studio Artist Edition Laptop and a cash award.  The online campaign is complemented by a TV commercial and print advertising.

Dell Studio 15 laptops are available in a choice of 6 vibrant colors and 8 Artist Edition designs including 5 Mike Ming Art series and 3 Derek Welch Art series designs.

Anuj Kumar/ITvoir Network

  

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