Bharat Sanchar Nigam Limited (BSNL) will be launching video on demand for its mobile phone subscribers in a month’s time. The announcement was made by Chairman & Managing Director Shri Rakesh K Upadhyay, BSNL while inaugurating VAS ASIA 2012, 12th International Conference & Exhibition at New Delhi, organized by Bharat Exhibitions.

Shashi Dharan, Managing Director, Bharat Exhibitions stated that the MVAS industry is expected to create a business opportunity worth around INR 48,000 crore by the year 2015. This in itself is a clear indication of the future of VAS services in India. No doubt this has created a new excitement for all those who are in this space and for those who are entering.

The story of the value added service on the mobile phone is just the beginning.  All products on the mobile phone are for the masses, there is a requirement of creative innovation, which should be cost effective stated by A. K. Bhargava, Executive Director (Wireless Service) Mahanagar Telephone Nigam Ltd (MTNL).

What was holding back the prospect of huge revenues from mobile VAS was the fact that smart phone base was growing slowly till recently.  In the first quarter of this year out of 50 million new devices sold, smart phones constituted only 2.7 million and the total smart phone base in the country is around  27 million, while the total subscribers base have crossed 950 million.  The population that needs to be addressed is the regional language speakers who are the large majority compared to only 7 per cent knowing English speaking population.

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