With abundant utility applications, broadband adaptive features and pocket friendly options have accelerated the sales growth of devices like tablets and Smartphone’s. Though both of these have made their presence in the market approximately a year ago, Smartphone’s have managed to lead the show and their sales are estimated to double this year from nine million units.

There is a splurge in the Smartphone’s growth from 2% to 6% of the overall mobile market (Estimated 150 million units). Smartphone industry has experienced a deep penetration amongst audience varying from Business executive to youngsters to on the go entertainment seekers mainly because of its price range which is between Rs. 6,000 to Rs 40,000.

"Smartphone’s and convergence devices like the Galaxy Note and tablets are showing a strong adoption in the market linked with the growing consumer need for staying connected with their friends /family /work, while being on the move as well as personalizing them by downloading applications", stated Ranjit Yadav, country head, Samsung, Mobile & IT.

Samsung, having 13 Smartphone’s in its portfolio has the largest market share value and volume since November, emerging as the leader amongst its counterparts.

Excluding global giants like Apple, Samsung, Dell and Sony, the competitive price range offered by some domestic players like Beetel and Reliance have further added impetus to it. It will be interesting to see what policies these big players will adopt to lead the show.

ITVoir News Desk