Wall to Wall is reportedly using IMImobile’s Presenter Tablet Module (PTM) on its new live studio show for BBC One. The technology is a recent extension of IMImobile’s Multi-Media Console (MMC) and is visibly used on the show ‘That’s Britain!’ which first aired on the 23rd November 2011.
 
The MMC provides broadcasting and production companies with a seamless way to aggregate audience content across a range of digital streams, including Twitter, Facebook, SMS, MMS, Email and Apps in one single platform. This allows broadcasters and production teams to edit user generated content and then publish through a variety of different channels to drive viewer engagement.
 
The Presenter Tablet Module, tailored for latest tablet devices, will allow Nick Knowles and Julia Bradbury to see all of the pre-selected messages chosen by the Wall to Wall production team. The messages, that vocalise the key issues that have been annoying the British public, are pushed from the MMC to the tablet that is connected to a WiFi network, via a web interface. This allows the presenter to read out viewer comments live on air.
 
‘That’s Britain!’ is the first show to use the Presenter Tablet Module within a live format. It directly connects the presenter with the audience. The presenter also has the option to engage with viewers in real time via social media channels such as Facebook and Twitter .

 
Another interactive element of the show is The Word Wall system that is designed to automatically gather words from the subject line of emails sent to a specific email address, provide editorial control of the data gathered, and present the words in the studio by means of a graphic shown on a large video screen. The words are presented in such a way that those which feature most frequently in the received emails over a given period are shown in the largest typeface on the graphic. The remaining words (up to a production-specified number) are displayed in descending sizes, arranged to fit together in a pseudo-random "cloud" arrangement on the graphic. The system provides the means to animate from a graphic assembled of past data to one assembled using more recent data.
 
The show also runs an SMS vote asking viewers if they would pay to bring back obsolete jobs to make Britain a better place, such as milkmen or bus conductors. The results are presented at the end of each show.