Wipro sets up its first Rural BPO Center
Added On:8/26/2011 4:18:00 PM

Wipro BPO, the Business Process Outsourcing arm of Wipro Technologies today announced the inauguration of its first rural BPO center at Manjakkudi Village in Tamil Nadu. Wipro Technologies is the Global Information Technology, Consulting and Outsourcing business of Wipro Limited. The Manjakkudi center has a capacity of 120 seats, and will open with a 50 seat pilot project for an international client in the retail sector. Wipro plans to expand its rural BPO operations to 500 seats by March 2013, in Tamil Nadu and to replicate this BPO model across other states in India, in the near future.

The Manjakkudi center is a result of a tie-up with the Swami Dayananda Educational Trust, a public charitable trust involved in providing quality education to the economically backward sections of rural Tamil Nadu.


Manjakkudi is a village on the banks of the River Kaveri in Tiruvarur district of Tamil Nadu with a population of about 2,500. Kumbakonam is the closest town to Manjakkudi. Conceptualized on the ‘Back Office to the Back Office’ (BOBO) outsourcing model, the focus of the center is to capitalize on the literate talent pool available in the region and in doing so, create employment opportunities in the village and its surrounding areas.  Graduate students between the age group of 21 to 25 will be employed in the Manjakkudi Wipro BPO center, delivering a range of services to customers across industry sectors.

The Manjakkudi BPO center benefits from a fully equipped IT and physical infrastructure, which complies with standard security and regulatory requirements. The center will be focused on delivering world-class outsourcing services, while connecting this rural community to the world of global business.

Manjakkudi was selected due to the relatively high levels of investment in education in the region. It benefits from more than 46 colleges within a 40 km radius where more than 13,000 students graduate from these colleges annually, thus providing a large talent pool.


Wipro BPO, the Business Process Outsourcing arm of Wipro Technologies, is one of the largest BPO service providers on a global delivery platform. Wipro BPO has the capabilities to provide onshore, near shore, offshore and hybrid delivery options with operations in more than 28 centers in 11 countries.

ITVoir NewsDesk


Tags: Wipro BPO, Outsourcing business, Global Information Technology, Consulting, Swami Dayananda Educational Trust, BPO service
  

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