MS to launch new business software
Added On:7/8/2007 2:19:24 AM

A new version of its Office program for small businesses that handles accounting and customer management tasks, the world's largest software maker said on Friday.

SEATTLE: Microsoft Corp. is planning to release a new version of its Office program for small businesses that handles accounting and customer management tasks, the world's largest software maker said on Friday.

The new program, due out in a year and code-named Magellan, takes direct aim at Intuit Corp.'s Quickbooks and other financial and accounting software for small businesses.

For the last three years, Redmond, Washington-based Microsoft has been building a new division that it hopes will fuel $10 billion in growth by the end of the decade with software designed and developed for small businesses.

Magellan is expected to include familiar Office programs such as Word, Excel and Powerpoint, but its Outlook e-mail and scheduling program will also feature an enhanced contacts manager for tracking customer accounts.

In addition, Microsoft said Magellan will include Office Small Business Accounting, new accounting software for managing payrolls, accounts and bookkeeping.

"This is a new category that doesn't exist in the market," said Orlando Ayala, who is in charge of Microsoft's sales strategy for small and medium-sized business software.

Microsoft did not disclose pricing for Magellan.

Ayala said Magellan, which is scheduled to launch in late 2005, will be marketed as a stepping stone for businesses that may want to upgrade to Microsoft's full-featured business management software .

Microsoft spent more $2.5 billion to buy Great Plains Software, a small-business software maker in Fargo, North Dakota, and Navision, a Dutch software company, to build its software business for small- and mid-sized companies.

Magellan is mainly aimed at small business owners who are typically responsible for making all of the financial decisions in a small company.

For example, customer invoices can be generated from within a contact listing and reflected immediately in an accounts receivable ledger.

While programs like Magellan and Quickbooks are designed to be installed and used mainly on a single or just a few personal computers, Salesforce.com Inc. and NetSuite Inc. offer customer relationship management, sales and accounting over the Web through regular subscription services.


  


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