IMImobile has revealed that it is the hugely successful Sky News Arabia iPad app that has achieved a 4*+ rating in just over a month. The bespoke app delivers Arabic-language breaking news videos and articles by geographical region or category.
The custom built tablet interface displays a unique rotating photo wall carousel, allowing users to select live-streaming news videos in a 3D environment. News stories are automatically uploaded to the app via an open API to ensure users have seamless access on the move to breaking news as it happens.
Working in conjunction with Sky News Arabia’s content management and editorial teams, the app was launched on May 3rd 2012. The close integration with Sky’s content management system allows the news organisation to free up internal resource to focus on core business tasks and reduce cost.
IMImobile had an exciting vision for the app that revealed not only a deep understanding of the rapidly changing media landscape in the Middle East and North Africa but also our business objectives stated by Thair Soukar, Head of Digital Strategy at Sky News Arabia. This, coupled with its outstanding reputation in the media sector, meant that after a stringent selection process IMImobile emerged as the clear winner. The reviews on the app store and number of downloads to date are a testament to the app’s compelling user experience.
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