LG Electronics recently announced the global launch of its most sophisticated Full HD 1080p LCD TV series, the Scarlet LG70, which incorporates all of LG’s state-of-the-art technologies.
 
Scarlet LG70 a study in sophisticated technolog
 
Built around a Full HD 1080p LCD panel, the Scarlet LG70 is as uniquely modern and intelligent as a sophisticated man or woman. With its Intelligent Sensor, the TV is always aware of its surroundings and gives its audience an optimal viewing experience. Using an advanced algorithm with 4,096 steps,it automatically adjusts the TV’s brightness according to available light to adapt for better picture, even using up to 69.5 percent less power according to recent tests by TÜV SÜD, a globally recognized testing, inspection and certification organization in Europe. It gives viewers a soft and natural picture, and allows them to enjoy TV for long periods of time without eye fatigue. This test has been conducted by other authorized organizations, as well, which are KETI in Korea, University of Indonesia and Underwriters Laboratories Inc. in U.S and resulted in almost equivalence with TÜV SÜD’s test.
 
Just as any well-rounded person has a comprehensive knowledge of the world and is able to discuss a broad range of subjects, the AV Mode of the Scarlet LG70 optimizes the picture to Cinema, Sports and Game Modes. This TV gives its audience a better and clearer picture with an effortless push of button, making it possible for them to feel like they are in a real theatre or stadium.
 
In addition, the Scarlet LG70 makes sure everything related to the viewing experience is just right. The Expert Mode certified by the ISF Picture Quality Calibration Institution, makes it possible to finely tune the picture at a professional level. It provides customized picture performance for specific room conditions, boasting up to 25 more fine adjustment points than other sets.
 
The set’s advanced TruMotion 100 Hz technology combined with super ISP panel eliminates motion blur and responds quicker to color changes even during fast-moving action sequences, ensuring its audiences never miss a moment. And 24P Real Cinema technology lets them run high definition movies at 24 frames per second, as they were originally filmed. On cinema mode, the response time is 2.7 milliseconds. And50,000:1 Dynamic Contrast Ratio enables blacks to be darker, whites to be brighter and colors to be more vibrant.
 
For the best sound quality, the Scarlet LG70 included invisible speakers specially tuned by renowned audio expert Mr. Mark Levinson. They give viewers crisp, rich sound quality, without detracting from the TV’s overall look. This unique system further accentuates the beauty of the product, incorporating speaker actuators around the perimeter of the entire bezel, and at the same time, eliminating traditional speaker drivers and associated grilles. This not only allows for a sleek, finished look, but also creates a virtual “wall” of sound.
 
LG’sClear Voice technology alters sound balance to emphasize human voices and reduce the background noise by recognizing human voice frequency. It amplifies dialogue so viewers never miss a word.
 
With a USB 2.0 connection, it is easy to access to MP3 files and connect a memory card reader to the TV and create an onscreen slideshow from JPEG files or watch digital video files, a feature unique to LG. Four HDMI 1.3 ports allow for fully digital video and audio connections for devices like DVD players, cable boxes and game consoles. This eliminates any interference like color banding and creates a deeper, more vivid image.
 
Scarlet LG70: Sophisticated looks are rare, precious
 
Sophisticated fashion is not trendy; rather, a woman might wear a simple black dress with a colorful scarf or a pretty set of accessories. Similarly, the Scarlet LG70 does not shout to get attention. Instead, it has design elements that ensure it looks perfect in any décor.
 
Red accents on the slim and sharp side line with soft channel and volume buttons adds style, along with a glossy black sheen finish that gives a classy appearance. Together with its breathing LED light and soft touch power button in the front, the mystic crystal line and elegant curve like a tear drop create an image not unlike a sophisticated woman in a timeless black suit wearing a diamond necklace.
 

Shalini Ale/ITvoir Network