Panasonic, the worldwide leader in technology and innovation, brings to India the entire spectrum of the latest 3D technology that affords the viewer to experience, as against mere watching, the film or broadcast. 3D technology reproduces on screen action as we see in real life, making the images more real and hence allowing for greater viewer engagement and enjoyment. 3D is considered the next technology evolution after color replaced black & white and high-definition came to 2D.
As part of its series, Dimensions, Panasonic has organized a two day conclave which includes experiential zone and live demonstration/presentations at Yash Raj Films Studios to have the film fraternity, including the students, gain firsthand knowledge of 3D movie making, post production, exhibition and what the audience will experience. Speaking on the occasion President Panasonic India said, ''Panasonic has been the harbinger of new technology for several decades now. With the Indian creativity getting applauded across the world, it becomes imperative for Panasonic to make available the latest movie making and broadcast technology in India.''
Added, Director Marketing, Panasonic India, ''Given the increasing success of 3D internationally, we are happy to bring this technology to the movie-makers and broadcasters, and the audiences in India. We take pride in our association with the Indian film fraternity, and this latest technology innovation will serve to further strengthen the relationship.''
Dimensions will travel across India and entail a 3D movie-making contest for students of leading film & television institutes all over India. Dimensions endeavours to free the imagination of film-makers and allow their creativity to be showcased in more compelling ways. Dimensions will culminate in November with a jury comprising eminent film-makers choosing the winners of the movie-making contest.
As a result, the film production fraternity can now create a wide range of programs in 3D, including nature documentaries, live events, concerts or sports, to not only showcase their creativity in more fascinating ways but also allow viewers a choice of a wide variety of 3D programs.
A number of viewers in India have experienced 3D, through 'Avatar' or 'Clash of the Titans'. 3D movies are increasingly proving popular across the world, and some of the successes of Hollywood movies are an indication of the popularity: it is estimated that Avatar grossed US$ 2,740 million on a budget of US$ 300 million, Clash of the Titans US$ 492 million on a budget of US$ 125 million, Shark Tale US$ 492 million on a budget of US$ 125 million, Shrek 2US$ 916 million on a budget of US$ 70 million, to name a few.
Broadcasters are also conscious of this growing trend: ESPN, Discovery, Sony & IMAX in the US, British Sky Broadcasting in the UK, France Orange & France Canal Plus in France and Japan Sky Perfect & Japan BS 11 in Japan have announced or have begun broadcast of 3D programs. US Direct TV is broadcasting 3D programs and currently has a viewership of 11 million households in the US. For home viewing the global market for 3D TV is estimated at 3.8 million units currently, which will reach 13 and 83 million units by coming years.
Added, President, the Film & Television Producers Guild of India, “I am thankful and congratulate Panasonic on this initiative. Dimensions will serve to broaden.
Anshu Malika/ITvoir Network