Capitalizing on a Historic Market Shift

Consumers are now using their notebooks for more than just productivity, but also entertainment, such as enjoying and manipulating photos, watching videos and listening to music. Likewise, businesses are adopting Microsoft Windows Vista as well as applications that are more graphically intensive. Therefore, a notebook with robust graphics and video capabilities is essential to unlock the best possible experience.

Superior technologies working together

As a part of the new platform, AMD today also announced a new notebook processor and chipset, which together deliver the ultimate in HD visual performance on the go. The AMD Turion X2 Ultra Dual-Core Mobile processor includes top enhancements including AMD Independent Dynamic Core Technology, a new mobile-optimized memory controller, and power-optimized HyperTransport 3.0. The new mobile AMD 7-series chipset, AMD M780G and AMD SB700, features integrated ATI Radeon HD 3200 Graphics and delivers support for Microsoft DirectX 10. The integrated graphics deliver up to three times the 3D graphics performance of comparable competitor graphics and offer ATI Avivo HD Technology for smooth video playback in hi-def format.

Complementing the video capabilities to deliver a rich visual experience, the platform also offers the ATI Mobility Radeon HD 3000 series discrete graphics, including the previously announced ATI Mobility Radeon 3400 and 3600 Series, and the new ATI Mobility Radeon 3800 Series, also introduced today. The 3800 Series delivers the highest levels of graphics performance in the ATI Mobility Radeon HD family, with support for PCI Express 2.0, the only graphics processor with DirectX 10.1, integrated digital output support for HDMI, DVI and Display Port, and multi-monitor functionality with native support for up to 4 monitors for mainstream notebooks. When using notebooks with both integrated and discrete graphics, users can also benefit from ATI CrossFireX Technology, a feature of ATI Hybrid Graphics Technology designed to boost graphics performance up to 70 percent by running the integrated and discrete graphics together.

Cutting-edge wireless connectivity, enhanced power efficiency

The next-generation AMD notebook platform also incorporates the latest in wireless connectivity technologies like 802.11 draft n and 3G from leading Better by Design technology partners including Atheros, Broadcom, and Ralink. These technologies provide superior range, faster data transfer and allow users to stay connected on the go.

The next-generation AMD notebook platform also incorporates innovative power management technologies, including AMD Enhanced PowerNow! Technology and ATI PowerXpress Technology to maximize the efficient use of power for extended battery life. AMD Enhanced PowerNow! Technology provides independent and dynamic control of core performance, and the ability to shut off areas of core logic when not in use to preserve power. ATI PowerXpress Technology, in turn, provides the high performance of discrete graphics when plugged into a power source and dynamically switches to integrated graphics when unplugged, saving up to 90 minutes of battery life.

Security and manageability features for SMBs

Business users increasingly are recognizing the need to support today's graphics-rich applications and operating systems in a more mobile business world. Small- and medium-sized businesses also recognize the ability of notebook PCs to increase productivity, and require improved security to prevent data loss. With designs that enable industry-standard security and manageability such as Trusted Platform Module and Enhanced Virus Protection, small- and medium-sized businesses will find the next-generation AMD notebook platform helps meet their needs.

AMD Next-Generation Notebook Platform Availability

Systems based on the next-generation AMD notebook platform and the AMD Turion X2 Ultra Dual-Core Mobile Processor and ATI Radeon HD graphics, are now available from OEM customers.

The AMD next-generation notebook platform press kit offers additional information and collateral material pertaining to this launch.

Lalit /ITvoir Network