To provide a complete, integrated trade promotions management and advanced planning solution, Oracle announced availability of an Oracle Application Integration Architecture solution that connects Oracle’s Siebel Trade Promotion Management with Oracle’s Demantra Predictive Trade Planning and Promotion Optimization.

The integration supports both new and existing CRM customers who wish to extend their trade promotion management systems with simulation, planning and optimization capabilities.

By combining the sophisticated, yet easy-to-use promotion simulation and optimization capabilities in Oracle’s Demantra with Siebel’s trade promotion management execution and settlement applications, customers can maximize the effectiveness of promotional activity and spend.

Developed in a collaboration between Oracle and Deloitte in conjunction with their alliance relationship, the new integration between Siebel Trade Promotion Management and Demantra is delivered as part of Oracle Application Integration Architecture, which integrates business processes across Oracle, third party and custom applications.

Oracle Application Integration Architecture leverages Oracleâ Fusion Middleware to deliver durable, services-based data-oriented integrations between Oracle Applications using SOA principles.

Pre-Integrated Offering Delivers Customer Value

Oracle’s Application Integration Architecture solution provides out-of-the-box integration between Siebel Trade Promotion Management and Oracle’s Demantra to combine predictive trade planning, simulation modeling and promotion optimization capabilities. Through this integration, customers benefit from:

Enhanced account and promotion planning functionality, including sales and statistical forecasts, account planning summaries and quotas in a streamlined and configurable graphical user interface,

Ability to model and simulate promotions to conduct pre-promotion analysis of lift and profitability. Analytical tools enable deep decomposition of promotional lift to determine actual net ROI value and

Powerful promotion optimization capabilities that use a sophisticated Bayesian-Markov scientific statistical foundation to determine, within user-directed constraints, the most effective use of promotional funds to achieve user-defined goals such as profitability, revenues or volume.

Renu /ITvoir Network