One97 announced its partnership with Vringo, the pioneer in video ringtone sharing, to provide Vringo’s first-of-its-kind video application for mobile phones. One97 will become the exclusive provider of Vringo services to telecom operators in India.
Through Vringo’s application, users will now be able to set their own visual or video ringtones and choose the video, animation, avatar, slide show or picture they want their friends to see when they call.
While One97 will develop localized content for Indian customers, users can also create Vringos using their phone's camera or by pulling pictures or video from existing social networks or other Web sites.
Commenting on this update, Mr. Vijay Shekhar Sharma, MD One97 said, “Excited to have Vringo as One97 partner. One97 has always been at the forefront of offering innovative services and applications, to redefine mobile user experience of Indian subscribers. This partnership further reinforces One97 commitment to bringing in the best-of-class innovative VAS services and making mobile personalization 2.0 a reality.”
Shalini /ITvoir network