AMD announced its ‘AMD High Flyers’
Annual Challenge, a year-long program designed for channel partners who have
contributed to the growth of AMD’s business in India. Previously limited to
AMD’s select platinum and gold partners, this is the first time that the
‘Annual Challenge’ is being opened out to all channel partners including AMD’s Computer
Processing Group, Graphics Processing Group partners and retail partners across
four zones in India and other countries in the sub-continent including Sri
Lanka, Bangladesh and Nepal.
AMD’s ‘High Flyers’ Annual Challenge
builds on the consistent enablement and motivation programs already in place
which focus on building technical expertise, by educating the channel partners
about the AMD advantage so that they can communicate the same effectively to
their customers and configure appropriate solutions for eventual customer
Channel partners will be recognized
for achievement of targets by getting a nomination for the annual channel meet
scheduled for the early part of 2009. Targets will be decided based on their business
potential and the growth of AMDs business volume generated. Special efforts and
achievements will also be recognized at the event by way of awards.
The Annual Challenge is also
supported by a consistent communication plan and quarterly challenges to keep
the excitement alive – true to the theme – AMD High Flyers.
Top 100 partners from the country
will achieve the distinction of being invited for an exclusive event at a yet
to be announced location. The event promised to be bigger and better than any
event AMD has organized for the channel community, ever. Efforts of the
partners to grow the business for AMD will be well recognized and special
awards are being instituted for recognizing the ‘best-sellers’ among the
different product categories and sub-regions.
Announcing the program, Deepanshu
Sharma, General Manager, Marketing and Strategy, AMD India said, “Our partners
are the cornerstone of our achievements in the Indian market. Such programs are
a sincere attempt from our side to recognize the efforts our partners have
invested in spreading the good word, and evangelizing the AMD product line in
the region. We will ensure that this is an exciting program throughout the
year, and an unforgettable experience at the grand finale”, he added.
AMD’s channel efforts are built
around attracting the best partners, enabling them to perform at their best,
and then providing an exciting and conducive environment to grow the business.
Such programs complement the ongoing efforts of training, and enablement of the
current and potential partners.
Renu, ITvoir Network