As Korean electronics giant Samsung decided to suspend production of Note 7 because of its exploding batteries and announced the global call back of its latest flagship device, Apple just might have the last laugh. The mega giant and the biggest rival of Samsung is all set to launch it next gen of iPhone– iPhone7 & iPhone 7S.
“Apple is just about to launch its next generation of iPhones and hence Samsung’s recall will put it at a disadvantage. The company had deliberately launched their phones ahead of Apple to get new users who were waiting for iPhones. They were successful to a point but the recall is going to have a negative impact on the phone’s impression,” said one of the senior analyst.
He also explained that people would rather buy a iPhone for the same price of a ‘tainted imaged’ Note 7.
Samsung’s announcement on Friday comes just over two weeks since the premium device’s launch. Koh Dong-jin, head of the South Korean company’s smartphone business, declined to comment on the number of phones needing replacement; said Samsung had sold 2.5 million of the premium devices so far. The manufacturer plans to replace not only phones with faulty batteries sold to consumers, but also retailer inventories and units in transit.
“I can’t comment on exactly how much the cost will be, but it pains my heart that it will be such a big number,” he said.
Pathak and Kawoosa both said that it will be really difficult for the brand to recreate the same image of the phone and assure consumers of its safety. “Right now they have to somehow ensure quality assurance of the device to customers,” Pathak said.
However, Samsung seems to be confident to make a speedy comeback. “We don’t think it is going to affect us much as Samsung has always delivered on its promise. We should be able to sell phones in India and globally by 20 days,” said a company source.
“It is committed to producing the highest quality products and we take every incident report from our valued customers very seriously. In response to recently reported cases of the new Galaxy Note7, we conducted a thorough investigation and found a battery cell issue.” said Samsung India spokesperson.
Samsung had launched the Galaxy Note7 last month in India at a price tag of Rs 59,900. The device was to be made available in the Indian market from Friday.
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From ITvoir News Desk