Sony pictures ups the fight on TV piracy with Cisco VideoGaurd


Sony Pictures Networks India (SPN) is gearing up to launch several new HD TV channels in Indian market to further expand the entertainment options for viewers. To fight TV piracy, SPN has chosen Cisco VideoGuard Everywhere to secure. With the decision of Sony Pictures to launch several HD channels in India to expand the entertainment options for its viewers. It is imperative for the company to secure the primary content distributed across wide variety of gadgets.

Cisco VideoGuard Everywhere has been exclusively designed to combat and stop all forms of video piracy. This includes various process involved with the creation, distribution, and consumption of content. With a software-based video service protection, the solution offers conditional access (CA) and digital rights management (DRM).

Security for video is the main area of concern for executive leaders throughout the motion picture, broadcast and media entertainment industries, as video piracy continues to cost them billions of dollars annually. Digitizing entertainment platforms comes with higher risks of piracy, as hackers find ways to steal top shows and movies through new methods of file sharing and illegal streaming methods.

The continued growth of unauthorized pirate redistribution of premium content is robbing media companies of their licensing fees and constituting unfair competition to service providers.

Cisco VideoGuard Everywhere was specifically designed to fight and effectively stop all forms of video piracy from creation through distribution to consumption and beyond. It is a software-based video service protection solution encompassing conditional access (CA) and digital rights management (DRM).

SPN will also deploy the Cisco D9800 Network Transport Receiver (NTR) with advanced security controls. The integration of the VideoGuard Everywhere Conditional Access Module (CAM) with the Cisco receiver enables SPN to support advanced security functions, including highly secure forensic watermarking to investigate and trace back the source for any illegal redistribution of content.

“Our content is our most valuable asset,” said Mr. NP Singh, CEO, Sony Pictures Networks. “Securing that content from piracy and today’s sophisticated hackers is a top priority for us. Our work with Cisco to deploy an advanced security solution across our network and content distribution platforms will help us protect our premium content for subscribers.”

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