The companies say this will help Facebook send advertising towards consumer with more precision, while keeping WhatsApp free of ads. It will also “improve your Facebook ads and products experiences,” they said, that it will give businesses a new avenue to reach potential customers.
WhatsApp described situations where banks and airlines will use your phone number to get in touch about fraudulent payments or delayed flights. It said nothing users share on WhatsApp– messages, photos, account information — will be shared on Facebook or any of its family of apps for others to see. All things on WhatsApp are end-to-end encrypted so neither Facebook nor WhatsApp can see the messages.
So, Why the fuss? Why all the trouble of changing the privacy policies and sharing personal data? After all, privacy has become an increasingly sensitive subject and no company can dilute it without incurring users concern.
According to WhatsApp, the new policy will share the registered phone number and the last time the user had used the service. “WhatsApp is part of the Facebook family of companies, and sharing some information allows us to coordinate more and improve experiences across our services and those of Facebook and the Facebook family.
Do we believe them?
Facebook has to make money, a job at which it is very good. Targeted advertisements are another way of increasing revenues by understanding consumers. If WhatsApp remains free to use and free of advertisement, the company needs to think of ways to make money.
The notification gives users 30 days to accept the conditions. However, if they read the new terms and conditions, which not many internet users do before they click, agree, they will find that there is a way to not put the phone number where a legion of hungry brands could get it.
Rather than clicking “agree”, press the smaller “read more” option below, and uncheck the box that reads “Share my WhatsApp account information with Facebook”. If already accepted the new terms — users still have 30 days to opt out. Just head to the app’s settings menu, and press the account tab. From there, you can uncheck the box reading “Share my account info” to stop providing Facebook with your user data.
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From ITvoir News Desk