“This iPhone is the best Valentine gift”: Apple

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Apple needs you to go ‘thrifty’ coming Valentine’s Day. The smartphone giant is offering a special ‘Valentine’s Day deal‘ on it’s more than three-year-old-flagship smartphone iPhone 5s .

The smartphone making giant is offering a cashback of Rs 6,000 on purchase of Apple iPhone 5S with HDFC Bank debit and credit cards. There’s also a cashback offer of Rs 2,000 available on the purchase of the smartphone with the following bank’s debit and credit cards: American Express, Axis Bank, Citi bank, HSBC, ICICI, Indusland Bank, Kotak Mahindra Bank, RBL Bank, Standard Charted, SBI, Union Bank and Yes Bank.

The offer — going with the catch line ‘a gift for someone your love’ — is available only till February 14, 2016.

Apple launched iPhone 5s in September 2013 globally and in November 2013 in India (at a starting price of Rs 53,500). The 16GB variant of the smartphone is currently available at Rs 19,999 on Flipkart.

iPhone 5s was the first smartphone to come with a Touch ID fingerprint sensor and is also claimed to be the “world’s first and only smartphone” with a 64-bit chip at the time of its launch. The smartphone runs on Apple’s latest-generation iOS 10 OS and is powered by A7 processor. iPhone 5s has a 4-inch Retina display and boasts of a 8MP rear camera.

Incidentally, the smartphone appears to be playing an important role in pushing Apple’s sales in India. In the July-September 2016 quarter, 45-50% of the company’s smartphone sales in the country came from iPhone 5s and below.

Coming to the last quarter (October-December 2016), Apple posted an all-time record revenue in India. According to Counterpoint Research, Apple achieved landmark sales in 2016 in India crossing 2.5 million units, with one-third of its total shipments coming alone from the October-December quarter.

Apple eventually captured the tenth position in the smartphone rankings during the quarter, but led the premium segment (above Rs 30,000) with 62% market share, replacing Samsung which ended the period with 35% share. Google’s Pixel had 5% share.

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Sameeksha Bhardwaj, From ITvoir News Desk

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