Titan to step into the affordable smartwatch category


With a positive reaction to its smartwatches, Titan is wanting to present moderate models of the gadget under its different brands like Sonata and Fastrack in the following couple of months. The organization propelled its first smartwatch Juxt in January this year.

Titan Watches and Accessories CEO S Ravi Kant said”After the dispatch of Juxt, we came up short on stock, and we needed to re-present it. At that point we propelled Juxt Pro and that is likewise doing exceptionally well. We are wanting to dispatch many smartwatches. Both (Juxt and Juxt Pro) are under the Titan mark yet we will see items turning out over our brands like Fastrack and Sonata,”

He kept up smartwatch is a territory of center for Titan and said the new models will be in the underneath Rs 10,000 segment. Fastrack smartwatch will summon somewhat premium over an essential Fastrack watch. A Sonata smartwatch will be somewhat more costly than a Sonata watch, due to the innovation included. Price should be around Rs 10,000 for both the watches.

Kant also added that in spite of stifled sales for watches in the course of recent couple of years, the sales of costly models in price range above Rs 4,000-5,000 is becoming quicker than alternate sections at 12-14 percent.
In the mean time, Titan today reported it has banded together US-based form mark Kenneth Cole to solely circulate the last’s watches in India. “We collaborated with Kenneth Cole in June yet the formal dispatch is going on now. It is a piece of our methodology to convey worldwide brands to India,” Kant said. Kenneth Cole is one of the eight brands in Titan’s permit image portfolio.

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Madhurima Goyal, From ITvoir News Desk