Truecaller has announced a number of partnerships to compete with WhatsApp in India.

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Truecaller has partnered with Google Duo, which would support integration of video calling feature on its platform. The feature will be made available in the coming months for Android and iOS as a permission-based service, wherein users will be able to opt-in and out at any time.

“With valuable partners like Google, we are bringing all your mobile communications and transactions under one roof with the safest and most efficient experience possible,” said Nami Zarringhalam, co-founder and CSO of Truecaller.

Truecaller is also revamping its Android app which will include a large array of features. The redesigned platform will include SMS filter through which users can instantly see who has sent an SMS and filter out all spam messages.

The company is also launching Truecaller Pay for android user to send and receive money in a secure manner.Company has partnered with ICICI Bank for the same. The bank is using India’s UPI payment system to enable this. Truecaller Pay will open to users of any bank in India.

Truecaller is also planning to expand to other countries. “If we are able to find success with these kinds of services [in India], then we could replicate a similar model in other markets,” Kim Fai Kok, director of communications at Truecaller, told TechCrunch. “There are big opportunities in markets like Kenya and Nigeria, [but] we need to focus and make sure we get the first rollout right.”

It has also partnered with Airtel, to launch “Airtel Truecaller ID” in order to extend the caller ID feature for feature phone Airtel users.

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Madhurima Goyal, From ITvoir News Desk

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