Uber introduces #SwitchToPool campaign in 6 major cities


Taxicab aggregator Uber launched #SwitchToPool campaign in six major Indian cities -Bengaluru, Chennai, Hyderabad, Mumbai, Kolkata and New Delhi -where it right now gives its uberPOOL facility. The campaign, which promotes carpooling, intends to find a solution to the rising pollution levels and congestion in the Indian urban areas.

The company had announced the roll out of ‘POOL Thursdays’ in Delhi & NCR as a part of their pilot #SwitchToPool campaign, the move triggered by the record levels of pollution in Delhi after Diwali.

“The alarming levels of pollution in Delhi and congestion in Bengaluru made us to do our bit to address these issues. Initially, we announced ‘Pool Thursdays’ which made UberPool a default option in the app for most riders in Delhi and NCR. This was followed by weekly promotions like flat fares, last-mile connectivity offers among others to encourage cab riders to completely switch to pool through Uber. The response in Delhi encouraged us to start a nationwide campaign,” said head of Public Policy- Uber India, Shweta Rajpal Kohli.

Based on an study of the data assembled from its app, Uber has said that 31% of all of its trips in New Delhi during the recent 30 days saw riders carpool, almost one in three Uber users shared ride with another commuter.

Shweta also said that the move has helped cut 3.558 million kg of carbon discharges and saved the company 32 million kilometres of travel and 1.5 million litres of fuel. “We quantify the impact by measuring the distance saved by UberPool riders as compared to the distance they would have covered, if each had taken their own solo trip in a single vehicle.This is then converted into average carbon dioxide emission cut per litre of fuel saved, based on average mileage of the car. We saved 3,558 metric tonnes of carbon emissions in a year,” she included.

Bengaluru may be showing others how it has done in regards to carpooling. Even without a campaign, almost 25% of all Uber trips in Bengaluru were shared, one in four Uber users shared their ride with other passengers. UberPool started in the city in September 2015.

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Sameeksha Bhardwaj, From ITvoir News Desk