Uber, the Americancab aggregator, has a firm footing in India and now wants to expand further in food delivery segment also. Uber has finally launched UberEATS, a service that will directly compete with the other famous food apps like Zomato, Swiggy and Food Panda.
The company is taking advantage of its ubiquitous network of driver partners and customers to promote the application and now Uber is all set to take a bite off this category in India, two years after its top competitor in the ride-hailing space Ola hung its hatchet.
“The introduction of UberEATS in India is a major step in our global expansion strategy and showcase our commitment to the market, ” says Head of UberEATS India, Bhavik Rathod. “The app brings the perfect pairing of restaurant partners, innovative technology, and our delivery network at a tap of a button,” he adds.
This app is separate to the Uber app and has been built specifically to make food delivery as seamless as possible. It claims an average delivery time of 35 minutes and is partnered with over 200 restaurants to offer a range of cuisines, enabling users to beat long queues or have food comfortably nestled in bed. Although there is no minimum order size, with each purchase there will be a delivery fee of Rs 15.
“We have worked specifically to make the challenges in India opportunities for developing a better product for consumers, restaurants, and delivery partners, ” says Product Manager, UberEATS Internationalization & Growth, Kartik Murthy.
Consumers can download the UberEATS app for iOS and Android from the iTunes/Google play store or go online at ubereats.com
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Himani Sharma, From ITvoir News Desk