Vdopia, India’s fastest growing mobile and online advertising space and technology provider has been classified as the No.1 Video Ad network by ComScore. ComScore is a leading internet technology company that provides analytics for a Digital World. According to the latest analysis, Vdopia is being perceived in the same league as industry giants like Google, Facebook and Yahoo sites in terms of video ad networks.
As per a study by ComScore earlier this year, the growing reach of broadband and optimization in video delivery has led to a huge uptake in consumption of video content in India, with 7 out of 10 Indian Internet users watching online videos. Smartphone & connectivity charges are getting cheaper day by day, and the potential mobile penetration & reach is even bigger than TV, which has ensured growth of video content in 2013.
Preetesh Chouhan, Vice President, APAC, Vdopia says, “Surpassing the actual potential reach, Vdopia has an audience of 6.4 million, with a potential reach of 7.9 million audience through its network on a monthly basis. As compared to other players, our traction is higher and better.”
“We are delivering multiple video ad formats through our patent technology, which makes video ads do much more than just being clickable. Today a campaign or an ad format is all about interaction. This creates value and engagement metrics for each brand while channel, device and location targeting assures better and accurate access to consumers,” he adds.
Vdopia is associated with top sites like NDTV, India Today Group, Zee News, Zeebiz, Hindustan Times, Sify, Amar Ujala, Jangran.com etc and top video sites like Metacafe, Daily Motion, India TV, Bollywood Hungama and many more. It has reached out to 6.4 Million Unique users delivering 23.5 Million Video Views (with an average of 3.6 videos consumed by each user at an average time of 1.5 Minutes). Hence, Vdopia’s users consume 10 Million video minutes per month.
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