As per International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker Wearable market in India reached a 2.5 million units mark in terms of shipment in 2016, Goqii and Xiaomi dominated the entry-level segment.
Total wearable shipments in the fourth quarter of 2016 was 675,000 units, which included both smart wearables that can run third party apps and basic wearables.
Overall there was a decline in Wearables shipments by 19.6 per cent sequentially as basic wearables account to 86.4 per cent of total wearable witnessed a declined 23.9 per cent in the fourth quarter of 2016.
“Shipments declined in the last quarter of the year after a sharp spike in third quarter owing to channel preparation for festive season in October,” Navkendar Singh, Senior Research Manager at IDC India, said in a statement.
“However, smart wearable shipments grew 23.6 per cent in CY Q4 2016 as new vendors like Fossil’s made their entry into Indian wearable market and fresh shipments of new models from vendors like Apple and Samsung fuelled the growth”, Singh added.
As far as price is concerned , “less than $50” segment led the category and accounted for 73 per cent of total wearable shipments. This particular segment was dominated by fitness trackers from vendors like Goqii and Xiaomi .
“Owing to its low-cost affordability, this price segment continues to see mostly first time buyers experimenting this relatively new form factor in the market. In the effort to enhance value proposition, devices in this price segment has seen drastic evolution over last year from being basic activity trackers to one with display, basic phone notifications and heart rate sensors,” Karthik J, Senior Market Analyst, Client Devices at IDC India, added.
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Madhurima Goyal, From ITvoir News Desk