Whatsapp: Larger enterprises to be backed with CRM solutions


Since 9 years of its inception, the personal messaging giant WhatsApp, owned and powered by Facebook has now started exploring avenues for monetization. It unveiled WhatsApp Business for small and medium enterprises(SME). Now, the Facebook-owned company eyes to roll-out several features for large enterprises.

WhatsApp for the enterprise will reportedly have features such as customer support and merchant payment. It is also developing an end-to-end customer relationship management (CRM) software which expectedly be launched by the year-end. It will offer CRM to large enterprises via application programming interface (API).

At present, about 10 enterprises are test running WhatsApp’s CRM API. The instant messaging giant will also be slated to expand its payment solutions to enterprises. Notably, it’s likely to follow its parent – Facebook while offering services for enterprises.
WhatsApp in India so far has collaborated with airlines icons Spicejet and Indigo, online ticket booking platform BookMyShow, hotel rooms aggregator OYO.

India owns the wagon for being the largest market for WhatsApp as it counts with a gross user base of 250 million, still growing.

While keeping pace with the dynamically growing demands of users, the company has slated to offer Unified Payment interface-powered payment for its user base in India. Though currently, WhatsApp UPI is limited to a specific set of users in the country.

With the messaging application, WhatsApp taking on with it’s CRM offerings to small as well as large enterprises, the flow of information and communication will go smooth and easy.