Within the next couple of months, we may be able to save some of those precious seconds while watching your favorite YouTube videos. The Google-owned video sharing service is reportedly planning to do away with the unskippable 30-second advertisements that play before an actual YouTube video starts playing.
As mentioned by the Campaign website, the company plans to make the advertisement experience better for viewers.
“As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said a Google spokesman to the website.
It has additionally been mentioned that advertisement videos that are shorter than 30-seconds can be made unskippable.
This step by YouTube could be considered as a step to compete with Facebook’s own video platform, which is also gaining traction at a fast pace.
“I’m reading this as a signal that YouTube is very worried about Facebook,” said Callum McCahon, strategy director for Born Social.
“We know that video is right at the very core of Facebook’s roadmap. Their video offering is becoming ever more attractive to brands by the day and YouTube is panicking.”
YouTube has lately been adding new features in its app. Recently, the service rolled out mobile live streaming feature to more content creators worldwide. The feature, which was available to only select users before, has started rolling out to all YouTube content creators that have over 10,000 subscribers. It has been further mentioned that the feature will be available to all YouTube users eventually.
As per YouTube, mobile live streaming is built directly inside its mobile app. Users simply need to tap on the Capture button to start live video streaming. Live streaming videos have the same features as regular recorded videos.
Recently, some YouTube users discovered the functionality to skip or rewind videos for 10 seconds or more on mobile by simply double tapping on the screen. Double tapping the right half of the video skips it for 10 seconds, while a double-tap on the left half rewinds it by that duration.
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Sameeksha Bhardwaj, From ITvoir News Desk