Amazon launched a full-fledged music streaming service with a minimal subscription fee of $3.99/per month for users of Amazon Echo.
The streaming service is called “Amazon Music Unlimited” which functions in a similar way as spotify and Apple music where users can access a wide range of songs on demand.
To access the service on Echo speakers it will cost a user $3.99/month. For access to the service beyond the device it will cost $7.99 /month for Amazon Prime members and $9.99/month for non members. Amazon will also be offering the limited service for free to its prime members. The pricing is main advantage for Amazon it has very competitively priced the service.
As Amazon gets into the streaming space which is already crowded, it has its eye on its smart speaker Echo to differentiate itself. Echo speaker was released last year and became a huge hit as well. With the Echo data they also believe such smart home devices will be dominating the music industry in the future. As per Steve boom VP of Amazon Music as the first phase of music streaming growth was driven by Smartphone, they believe next phase will be from home (Smart home devices).
Apart from this Amazon is also hoping that Artificial intelligence which is embedded into their system to keep the users tunes in.
As per analysts this music streaming service, followed by release of standalone video service suggests that they will increasingly present basic media alternatives through Prime whilst selling additional subscriptions to consumer.
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Madhurima Goyal,ITvoir News Desk