Beating the competition :Microsoft and Adobe join hands


Microsoft and Adobe Systems are joining to make their respective sales and marketing software products more potent to take on competitors like and Oracle.

I was at the California-based Adobe’s annual user conference,that the company announced that it will be working with Microsoft to create a shared data format between Adobe’s marketing software suite, which is being re-named as Experience Cloud, and Microsoft’s sales software, called Dynamics, which will allow software systems to work together seamlessly.

“It’s going to enable to customers to go beyond the current (software) silos they have to navigate today,” said Scott Guthrie, executive vice president of the cloud and enterprise division at Microsoft.

Adobe has been focusing on business-to-business marketing software since it purchased Omniture Inc, which helps website owners track their traffic.Also Software that companies use to run digital marketing and advertising campaigns contributed about $1.2 billion of Adobe’s $4.6 billion in revenue last year.

Microsoft on the other hand has been putting efforts to expand Dynamics, its software system for sales people. Teaming with Adobe would mean it can compete more strongly against Salesforce and Oracle.
Melissa Webster, an analyst with IDC, said that “sharing data between systems to ensure customers get a smooth experience will be an important battleground in business-to-business software.”

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Madhurima Goyal, From ITvoir News Desk