ICICI Bank partners with Twitter


Twitter and ICICI Bank on Wednesday declared an association that integrates a slew of digital customer care support features for the bank, profiting millions of its customers with direct online response to their inquiries and feedback in real-time. ICICI Bank is the first bank in India to implement the new features to its Twitter handle @ICICIBank_Care for customer support.

“With the latest customer care features from Twitter, we hope the bank and their customers will find greater convenience in their digital engagement and stronger customer relationships as a result,” said the Senior Director,
Business Development, Arvinder Gujral.

The bank has activated the support indicator, introduced the message button and embedded deep links for moving a conversation from public to private thereby allowing customers to give feedback on a service interaction. The features are accessible to businesses globally.

“Customer feedback can be implemented through our ecosystem partners. Support indicators and the Message button can be activated on a new Customer support settings page on the Twitter Dashboard website,” the company stated.

“This initiative is in line with our philosophy of “Khayaal Aapka” wherein we offer services that make banking a rewarding experience for our valued customers,” added Senior General Manager, Sujit Ganguli, ICICI Bank.

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Sameeksha Bhardwaj, From ITvoir News Desk