LinkedIn launched ‘Lite’ version for mobile browsing in India


World’s largest online business networking service- LinkedIn Corp has launched a “Lite” version of its website for mobile browsing in India. Microsoft acquired company; LinkedIn said the version was aimed at accessing users to browse its website faster on smartphones in areas with slow or poor internet connectivity and reach. This will help the company to reach maximum people n urban and rural areas where people have internet but due to lack of reach of internet services they were not able to utilize it fully.

“LinkedIn Lite” is four times faster and provides a better experience to users in urban and rural areas with patchy networks.” said Akshay Kothari, the company’s country manager and head of product for India.

He also stated that the lite version will be available in the next few weeks.

Last year, LinkedIn revamped its mobile app after facing heavy criticism for poor design and user experience.

To expand their user base, social networking giants including Facebook Inc andTwitter Inc have also launched “lite” versions of their service, which consume less data.

LinkedIn also launched two more services on Monday – “LinkedIn Placements” is aimed at students looking for jobs while “LinkedIn Starter Pack” will connect startups and small and mid-sized businesses with job seekers.

The company has more than 37 million users in India, making the country its second biggest market.

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From ITvoir News Desk