Nintendo faces big tests with Super Mario launch on iPhone


Nintendo Co will make a major big push into mobile gaming on Thursday with the launch of the well-known Super Mario Bros franchise on the iPhone, a dangerous bet as users will need to pay upfront, at a time when the gaming market is getting crowded.

A lot is riding for the Japanese organization on Super Mario Run, which is being launched in 151 nations and regions on Thursday US Pacific Time for Apple Inc‘s iPhone.
And, unlike smash-success of Pokemon Go, Super Mario Run is the first game for mobile developed by Nintendo, under an association with mobile gaming firm DeNA Co, which implies that it will enjoy the lion’s share of its success or bear the brunt of failure.

While investors are hoping that Super Mario Run will be a hit for Nintendo, its choice to charge $9.99 for full access to the game may restrain revenues and put its destiny at the mercy of loyal Nintendo console-game fans.

Unlike Super Mario Run’s fortnight charge, worldwide blockbuster titles such as Candy Crush Saga and Angry Birds generally charge in-game items and powerups without particular ceilings.

The Mario game is allowed to download but the free-to-play section is limited to low-level stages. Players control Mario through a series of obstacle courses while collecting coins en route. At higher levels, players can compete with other players’ scores and make their own “kingdom”.

“That makes reviews by the hard core fans of the Super Mario series… important, as they will be behind the general opinion on the game that should take shape fairly soon after its release,” A Daiwa Securities analyst, Takao Suzuki, said in a note.

Application analytics firm Sensor Tower forecasts global gross income of over $71 million for Super Mario Run in its first month, only 50% of the $143 million that Pokemon GO collected.

Nintendo has said the game will also be launched on Android however not said when. It refused to comment for this article.

Pokemon GO, which has been downloaded for more than 600 million times since July, depends upon Nintendo’s famous monster characters and was developed jointly by Google spin-off Niantic Co and Nintendo affiliate Pokemon Company.

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Sameeksha Bhardwaj, From ITvoir News Desk