HMD Global which owns the license for the ‘Nokia’ brand, is all set to launch its phones in the Indian market in the month of June.
As per the reports company that recently launched a re-designed Nokia 3310 along with Nokia 6, 5 and 3, will be looking to establish its presence in the offline channels as well. To do so, the company plans “to rope in over 400 distributors who can reach out every nook and corner of the country and set up 300 service centres.” “Depending on the scale of business in India, could set-up exclusive brand stores in the country,” HMD Mobile India vice president Ajey Mehta told ET.
HMD is currently in talks with Foxconn to manufacture Nokia handsets in India. Ajay further adds that their studies have shown that the Nokia brand has 95 percent brand awareness and recall in India. “We are confident of making a big comeback,” he added.
Nokia once leader in mobile technology, when it joined hands with Microsoft and Windows Phone OS instead of Android it failed to sustain in the market. Now, it is making a comeback with its association ith HMD Global and is powered by Google’s Android operating system under the Nokia brand.
“We will expand the portfolio and have a presence across price segments. However, we will not be the cheapest smartphone brand in the market. While pricing will be benchmarked against competition, but it will be as per the value and experience we provide,” added Mehta.
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Madhurima Goyal, From ITvoir News Desk